By Missy Schwartz
Updated August 24, 2001 at 04:00 AM EDT

Just when you thought it was safe to tune out commercial breaks, Gap comes back with a slick new ad campaign: ”First Loves.” Debuting in mid-August, the TV spots feature a medley of denim-clad celebs, from Carole King to Daft Punk, who reveal the things that first stole their hearts. For DreamWorks Records’ Louise Goffin, it’s her mom (King, who appears with her in the clip). Print ads will feature the likes of Marcia Gay Harden, Alan Cumming, and Joan Allen. ”We wanted these performers to inspire our customers to express their own personal style,” explains Cindy Capobianco, VP, Gap marketing. ”And to express a side of themselves that they might not show off [normally].” In the case of Saturday Night Live funnyman Will Ferrell, that meant going Neil Diamond circa 1979 and crooning ”Forever in Blue Jeans.” So, who’s on the Gap-ad wish list? ”David Bowie would be one we would love to have,” admits Capobianco. But only if he sings ”Blue Jean.”