June 15, 2001 at 04:00 AM EDT

Q That catchy ”I wish that I knew what I know now” song on the Mitsubishi TV commercial sounds familiar. Where have I heard it?

A It’s ”Ooh La La,” a 1973 Faces hit. Before Rod ”The Mod” Stewart (above) launched his da-ya-think-I’m-sexy solo career, he fronted the Brit squad (though guitarist Ron Wood sang ”Ooh La La”). The single resurfaced in 1999 on the Rushmore soundtrack, but Mitsubishi rerecorded it for the Gallant spot with studio musicians. Weekly sales of the Ooh La La album spiked from 33 copies to a slightly less minuscule 72 in the weeks since the ad debuted in April, says SoundScan. ”We’ve been getting a ton of calls about that one,” boasts a Mitsubishi publicist. ”Everybody loves that song.”

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