June 01, 2001 at 04:00 AM EDT

Since Jon Favreau financed a chunk of his new Mob film, Made, opening July 20 (he also wrote, directed, and stars in it), he’s had to oversee most of its marketing as well. So Favreau, who made his name with 1996’s Swingers (which he wrote and starred in) decided to focus on the film’s website (gettingitmade.com). He discussed it with EW.

Q How much time do you spend answering message-board questions from fans?
A At first…a couple a week, but I guess word of mouth spread. Now I’m dancing as fast as I can here. I’m literally on the soundstage [doing the final mix for Made] with a laptop, answering the questions.

Q It certainly enables fans to get closer access to you.
A It’s tricky because, on the one hand, the Internet is great — it allows you to have direct access with your fan base. But it’s scary, too, because there has traditionally been this wall separating entertainer from fan. John Lennon used to walk around New York City and shake hands with fans, and it worked really well until one day… But I’m at the right level. I’m sort of on that cusp where people relate to me more than they idolize me.

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