Gisele who? When it comes to cosmetics shills, beauty companies are trading in symmetrical supermodels for instantly recognizable celebs. L’Oreal ads already feature Jennifer Lopez, Revlon has Halle Berry and Lucy Liu, while Cover Girl has singer Faith Hill. ”Anything a brand can do to break through the clutter is helpful,” says WWD Beauty Biz editor Kerry Diamond. ”And the best way to do that is with a famous face.” Here, the new girls.
— Clarissa Cruz
JESSICA ALBA The pouty-lipped, 19-year-old star of TV’s Dark Angel will begin appearing in commercials for L’Oreal’s Feria hair color this spring. (She’ll model ”Cinnamon.”) What, no lipstick?
BEYONCE The 19-year-old, blondest of the Destiny’s Child girls, will help pay the bills, bills, bills by modeling hair color, also for L’Oreal’s Feria. (The ads start running this spring.)
CLEOPATRA The comely British girl trio (ages 16 to 19) join supermodel Niki Taylor in a current easy, breezy television spot for Cover Girl. The product? Cover Girl Triple Lipstick, naturally.