The latest on her sweet cola deal, and others thinks deserve endorsement paydays

By Liane Bonin
Updated February 27, 2001 at 05:00 AM EST

Britney Spears — like Michael Jackson, Aretha Franklin, and Ray Charles before her — is a member of the Pepsi generation, having signed an endorsement deal earlier this month with the soda company. Not only will Pepsi sponsor Spears’ upcoming world tour and give the former Mouseketeer a sweet paycheck, it will install a Pepsi vending machine in her new Los Angeles home.

In exchange, she’ll star in a series of TV commercials for Pepsi, the first of which will air during the Academy Awards broadcast on March 25. But Spears will probably have to give up her Coke habit. During last year’s world tour, the singer demanded that a six pack of Coca Cola (along with Gatorade, Doritos, and tuna salad) be stocked in her dressing room every night.

This won’t be the first time the pop idol will shill for a corporate sponsor (she’s also done commercials for Disney and McDonald’s), and she’s hardly alone in the endorsement game. The Backstreet Boys (Burger King), Jennifer Lopez (Feria hair color), and Shania Twain (Revlon) are just a few of the other chart topping musicians who’ve jumped on the commercial bandwagon. Here at, we’ve decided to help out all of the struggling superstars who don’t have megabucks sponsorship deals by matching them with the perfect products for them to promote.

PRODUCT Trojan condoms
WHY Because when your girlfriend gets pregnant, there’s no better jingle than ”It Wasn’t Me.”

The Dixie Chicks
PRODUCT Smith & Wesson
WHY Have you listened to the lyrics of ”Goodbye Earl”?

PRODUCT Clearasil
WHY Like we don’t know the real reason they wear those stinky leather masks.

Courtney Love
PRODUCT Nutty Ho-Hos
WHY Do we really have to explain this one?

Marilyn Manson
PRODUCT Victoria’s Secret
WHY Yeah, his pair may be plastic, but he could still use a little underwire support.

Lil’ Kim
PRODUCT Ivory soap
WHY She needs something to wash out that mouth of hers. But it’s gonna take an awful lot of scrubbing to make her 99 44/100% pure.

Guns N’ Roses
PRODUCT Timex watches
WHY If Axl Rose had worn one in the first place, maybe we wouldn’t be waiting for a new album for 10 damn years.

PRODUCT Arrid Extra Dry
WHY If the Grammy protests didn’t make him sweat, nothing will.