Although Coldplay’s album Parachutes is quadruple platinum in their native U.K., American fans have only recently caught on to the quartet’s reflective ballads (like the single ”Yellow”). To build a Stateside following, the Net-savvy folks at Capitol Records decided to get big-time creative with their online marketing tactics. Fans can now …
— Head to hollywoodandvine.com/coldplay/parachutes, where they can stream Parachutes using the Coldplayer software.
— Check out Amazon and MTV.com for live, downloadable versions of ”Shiver” and ”Yellow.”
— Visit the band’s official site (coldplay.com) and read journal entries from the road.
— Stick Parachutes in their CD-ROM drives, then go to Hollywood- andvine.com for owners-only access to special goodies like un- released photos and live footage.