Shawn Fanning explains how the Napster logo came about

By EW Staff
Updated February 09, 2001 at 05:00 AM EST

While big companies spend millions developing immediately identifiable logos, others, like Napster (see above story), take a different approach. ”I was so busy writing code, that I don’t remember how the cat idea came about,” says 20-year-old Napster creator Shawn Fanning. ”A friend designed it. We thought it looked really cool.” Others agree. According to Allen Adamson, managing director of Landor Associates — the image-management firm that put the tab on Levi’s and turned Pepsi cans blue — the green-eyed feline sends the right message: ”It’s challenging and aggressive. It says, ‘We’re the underdog. We’re the new kid on the block [and] we are the antiestablishment.”’ It seems a lot of people are glad that Fanning let the cat out of the bag.