By Clarissa Cruz
Updated March 03, 2000 at 05:00 AM EST

In 20th Century Advertising, a compilation of the most famous (and infamous) international print campaigns, Dave Saunders digs behind the glossy images and explains how each image made buyers tick — or not. From the mega-successful Absolut Vodka ads to stomach-rattling public-service announcements about drunk driving, Saunders skims through ads from the past 100 years. And while some chapters — movie posters and travel blurbs, among them — are certainly less than compelling, Century remains an addictively flippable guide to the evolution of consumerism. B

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