Pamela Lee sports new curves on her syndicated hit ''V.I.P.'' She'll drive a sexy Jag thanks to a product-placement deal with Ford Motors

By Zack Stentz
Updated October 04, 1999 at 04:00 AM EDT
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Credit: Janet Gough/Celebrity Photo
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  • TV Show
network
  • Syndicated
genre

Turns out Pamela Anderson Lee and her ”V.I.P.” costars are Ford girls — and we’re not talking about the modeling agency. In an unusual deal, the Ford Motor Co. is supplying free cars to all the heroes of the syndicated shoot-’em-up series. ”I wanted it to be like ‘Charlie’s Angels,’ where each of the characters drove a different Ford,” says ”V.I.P.” exec producer J.F. Lawton, who came up with the car conceit. Lawton put ”V.I.P.”’s Nikki (Natalie Raitano) in a Mustang convertible, Quick (Shaun Baker) in a Mazda Miata, and Lee’s character in an appropriately curvy Jaguar (Ford owns Jaguar and part of Mazda). In return, Ford gets to keep its hand on the steering wheel. ”We review scripts very closely,” says Richard Taylor, an exec with Ford’s product-placement firm, Showcase Placements, Inc. ”We don’t allow our vehicles to be shown breaking down or used when someone has been drinking alcohol.” And Lawton makes sure of one other thing: Villains don’t drive Fords. ”We mostly put the bad guys in Chevys.”

V.I.P.

type
  • TV Show
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genre
status
  • In Season
network
  • Syndicated

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