Starbucks under attack
Actors like Tom Hanks, and writers like Bret Easton Ellis speak out against the coffee chain emporium
Lattes and grandes and French roasts — oh my! The ubiquitous Starbucks coffee chain seems to have become pop culture’s target du jour. In last year’s You’ve Got Mail, Tom Hanks complains that the emporium is ”for people with no decision-making ability whatsoever to make six decisions about one cup of coffee.” Bret Easton Ellis vaporizes a Starbucks in his recent novel Glamorama. And in this month’s Austin Powers: The Spy Who Shagged Me, Dr. Evil’s headquarters are under one of the java franchises in Seattle’s Space Needle. There’s even a Starbucks Sucks website (Starbucks Sucks) operated by irritated customer Josh Heston. So how does the conglomerate feel about all the potshots? ”The tongue-in-cheek representation of Starbucks in these movies reflects the connection our product has to people’s daily lives,” says Starbucks publishing VP George Murphy, who notes the chain cooperated with Mail and Powers. ”And we’ve never been afraid to laugh at ourselves.” Looks like no one else has either.