Phantom’s box office figures weren’t the only mind-boggling Star Wars numbers floating around last week. Menace insanity — and we do mean insanity — hit an all-time high in the days surrounding its premiere, as evidenced by the following raw data.
Number of people who legally changed their name to Obi-Wan Kenobi last week: 3 (the former James Terry Wilkowski and James-Michael Alameda, both of Tucson, Ariz., and the woman — yup, woman — formerly known as Jennifer Briggs of Durham, N.C.)
Cost of a Queen Amidala coiffure at New York’s Miano/Viel Salon & Spa: $80-100 (depending on the length of your hair)
Number of customers to date who have received the Queen Amidala ‘do: 6
Cost of lost productivity caused by people nationwide skipping work for Menace‘s premiere, as estimated by the Chicago-based firm Challenger, Gray & Christmas: $293 million
Number of people who, looking ahead to the next installment, visited http://www.episodeII.com during Phantom‘s opening week: 124,212