The ''Teletubbies'' get tasty
Kraft aims to put ''Tubby Custard'' on store shelves everywhere
Life does imitate art, even in Teletubby Land. Tubby Custard, the food of choice of the roly-poly TV blobs, is becoming a reality. Burger King will be selling the Kraft-created version of the pink goo from May 10 to June 20, and the Teletubbies’ U.S. marketer, Itsy Bitsy Entertainment, hopes to put the stuff on store shelves within a year. (For those who don’t go for dessert, a line of Tubby Toast may also be in the works.) But what, we wondered, will the culinary sensation actually taste like? Getting a straight answer was harder than uncovering the plot to Eyes Wide Shut. Our conversation with Jaymi Horn, Itsy Bitsy’s director of marketing:
EW: What does Tubby Custard taste like?
Horn: Like Tubby Custard.
EW: Which means…?
Horn: It tastes like Tubby Custard.
EW: Is it fruity?
Horn: (Long silence) You’ve got to taste it.
EW: Is it Jell-O and skim milk?
Horn: It’s pink…it’s a custardy pudding.
EW: Thank you for clearing things up.