The horror film throws its hat in the ring for Best Movie, taking out an ad in ''Variety''

By Dave Karger
Updated April 16, 1999 at 04:00 AM EDT

It worked for Shakespeare in Love, didn’t it? With the MTV Movie Awards coming up, Universal says, Let the campaigning begin! A full-page ”For Your Consideration” ad — trumpeting, of all things, the studio’s Bride of Chucky — ran in Variety April 5, 1999. While the treatment is tongue-in-cheek, the ad does ask voters to consider the film in such categories as Best Kiss and Best On-Screen Duo. ”We’re not trying to be the Weinsteins of the MTV Awards,” says Chucky producer David Kirschner, though he thinks the doll is undeniably a star of music-television ilk. ”He’d never be invited to a Vanity Fair party,” says Kirschner, ”but he would be invited to an MTV party.”

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