Adventures in Oscar nomination advertising -- EW breaks down how studios market their Oscar nominees

By Daniel Fierman
March 05, 1999 at 05:00 AM EST

With the race for Oscar nominations over, it’s time to kick back, smile, and kid ourselves that we knew all along how it would turn out. Jim Carrey? Crazy talk. John Travolta? Told you so. Of course, some campaigns were easier to call than others. Remember those full-page ”For Your Consideration” trade ads trumpeting such luminaries as Harry Connick Jr. (Best Actor, Hope Floats) and Tea Leoni (Best Actress, Deep Impact)? Did you really need to wait until Feb. 9 to know those campaigns didn’t have a snowball’s chance in Malibu? ”The reasons for those ads vary,” says film publicist Tony Angelotti. ”Pressure from an agency. Or a studio could be forging a relationship with an actor. But in some cases — who knows?” Here were some of this Oscar season’s more chuckle-worthy campaigns:

An X-File Is Kreskin a member of the Academy? An all-black, nameless tout for Best Cinematographer was taken out by American History X helmer Tony Kaye — for himself. (He also shot the film.)

The Spell-Check Prize Everything about Gus Van Sant’s shot-for-shot remake was the same as Hitchcock — too bad the ad didn’t follow suit.

Double Up Lindsay Lohan for Best Actress in Disney’s remake of The Parent Trap. But which twin would she have gotten nominated for?

Talk about science fiction Feeling glum? Try saying this out loud: Jonathan Frakes, Best Director. Brent Spiner, Best Supporting Actor. Star Trek: Insurrection, Best Picture. See, don’t you feel better already?

Pig in a poke The first little piggy (’95’s Babe) had box office. This little piggy had none. And when it came to Oscar nods, Babe: Pig in the City went wee-wee-wee alone at home.

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