By Rhonda Johnson
Updated February 05, 1999 at 05:00 AM EST
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The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

type
  • Book

Forrest Mars, founder of the chocolate company that bears his name, was such a tightwad that his own children were not allowed to eat his best-selling M&M candies. He also insisted that employees perform regular taste tests of all company products, even the Kal Kan division’s. Milton Hershey made a fortune to rival Rockefeller’s with his eponymous chocolate bar, then died penniless after giving it all away. Joël Glenn Brenner’s history of the candy industry, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, hinges on unprecedented access to Mars, Inc., a company so secretive that CEO John Mars has never signed a hotel registry and owns nothing in his own name. The examples of Mars paranoia are so delicious that they overshadow Hershey and the smaller companies examined here. Still, this is a trenchant account of a fascinating industry — one that certainly has a generous sprinkling of nuts. B+

Episode Recaps

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

type
  • Book
genre
author
  • Joel Glenn Brenner
publisher
  • Random House

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