Ex-Spice Girl Geri Halliwell revamps her look by turning down the vamp.

Ginger Spice, meet Geri Halliwell

In her transformation from Spice Girl to U.N. goodwill ambassador, Geri Halliwell, a.k.a. Ginger Spice, has turned the makeover into a makeunder. Showing off her new, de-glitzed look at the MTV Video Music Awards and on the cover of November’s Allure, this onetime Union Jacker looks positively Gwyneth Paltrow. Herewith, a head-to-no-longer-platformed-toe guide to how Ginger morphed into Geri.

Ginger: A sassy, brassy copper with shocks of blond to frame her face
Geri: Strawberry-blond tresses that give her a softer look — especially when blow-dried straight and tucked behind her ears or pulled back into a simple knot

Ginger: Smeared on with a trowel. She must have gone through a case a week.
Geri: Paging Pippi Longstocking…only a touch of sheer base is used to even out her skin tone. ”I was surprised when I saw that she had so many freckles,” says Jo Strettell of Cloutier, who did the makeup for the Allure shoot.

Eye Makeup
Ginger: Heavy black liner and frosty eye shadow under precisely penciled-in eyebrows
Geri: Think bare, naked lady. A lash curler and a few strokes of mascara and — presto — she’s done.

Ginger: Hard Candy-colored talons (the better to scratch Scary’s eyes out)
Geri: Very Madeleine Albright

Ginger: ”Fall-out” fears kept her from bowing to the Queen last year.
Geri: Can curtsy to her heart’s content now that she wears suits and crew-neck tops (also appears to be a lot less chesty)

Ginger: Who knew she’s only 5′ 3”? Those cartoonishly tall platforms fooled us into thinking she was WNBA ready.
Geri: Nothing like a pair of loafers to tell the world you’re ready for grown-up power.