How hard can it be to run a TV network? Cranky couch potatoes who fantasize about replacing media mavens should take a meeting with animated mogul Moe Bigshot at Sony’s television site. In this funny, ingenious game, you can rise from mailroom to studio boss by answering TV-trivia questions, sorting mail, routing phone calls, driving through the studio lot without spilling the boss’ coffee, schmoozing at an industry party, and, of course, refining your golf game. Plus there’s some valuable Hollywood advice: ”If someone doesn’t know you, bluff and tell them you met in Aspen.” If only all show-biz big shots — and sites — were this clever. A