'EW Internet': A new supplement devoted to all things digital
In the computer world, Moore’s law says that the amount of information you can store on a silicon chip doubles every year to 18 months; that’s why the ripsnorting PC you bought last fall seems to limp along this summer. Same thing with interest in the Internet: It’s taken several quantum leaps in the last half decade. And so, as we introduce EW INTERNET—a special soon-to-be-monthly supplement devoted to online and multimedia articles—in this issue, we’re making a huge jump in the amount of space our magazine devotes to the new medium. Aimed at both online newbies and veteran digerati, the 20-page insert targets the rapidly expanding area where entertainment and interactivity are meeting and morphing. In the debut EWI issue, you’ll find sharp features (what are stars’ rights online?), canny criticism (is the new X-Files game amazing or enervating?), eye-popping gizmos, and the kind of smart, tart takes on pop culture (Net division) that readers have come to expect from EW.
Above all, EWI wants to help you cut through the digital clutter. Our What to Surf section may be the key area of the new supplement: We’ve culled the best, cleverest, and most useful sites on the Web precisely so you don’t have to. And to stave off the carpal-tunnel blues, you can link directly to said sites from our own website, EW Online (http://www.ew.com); click on the EWI link.
By this time, some of you may be flipping frantically through this issue, searching for EWI in vain. That’s because we’re sending this supplement, at least initially, only to those 400,000 subscribers our research indicates are already online. But don’t fret: You can receive a free copy of EWI in your regular issue of EW by registering on our website (http://www.ew.com), or by calling 800-828-6882. (It won’t be available on newsstands.)
Behind EWI is a staff that has become expert at navigating the constantly changing new-media waves: executive editor Richard Sanders, general editor David Hajdu, and critic Ty Burr—who senior-edited this issue—addressed the task of creating an entire new magazine within a magazine. Burr, who was instrumental in starting our Multimedia section in 1994 and cocreated the first EW website and AOL site, has been one of the first writers to bring a critical eye to the new medium. Writer Gary Eng Walk does a great job of keeping on top of the hyperactive gaming scene, while editorial assistant Kipp Cheng provides a massive knowledge of the Web’s many corners. Among their other assignments, picture editors Helena Ashton and Janene Outlaw fielded such offbeat duties as finding a screen shot of the original black-and-white Tetris, while reporter-writer Leslie Marable double-checked every dot on every URL. Designer Keith Campbell came up with a visual look that’s at home within the pages of EW while somehow feeling brand-new. If you’re looking to find the best of the digital world, these are the people to tell you where to go—and EW Internet is the vehicle to take you there.