Tommy Hilfiger launches record label

By EW Staff
December 19, 1997 at 05:00 AM EST

Tommy Hilfiger launches record label

From outfitting rappers like Snoop Doggy Dogg to costuming the Rolling Stones, Tommy Hilfiger‘s clothing empire has always gone hand in glove with his love of rock & roll. Now Hilfiger, 45, is on the verge of launching his biggest label: his own record company. Hilfiger’s younger brother, Andy, who handles PR for Tommy Jeans, sees the music biz as a perfectly natural next step. ”People call us to dress groups. We listen to tapes all week, so we’re already like an A&R company. We’re tied to entertainment through our clothing.” Hilfiger won’t say which major will distribute his brother’s new outfit, but Quincy Jones‘ Qwest is said to be one possible partner. What’s in it for aspiring Jewels? ”We’ll use our artists in ad campaigns,” promises Hilfiger. Sex, drugs, and khaki, anyone?