T-Shirts in a Can—the next big fashion trend?
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T-Shirts in a Can—the next big fashion trend?

Meet the fashion world’s answer to Pringles—a T-shirt that comes in a can. Whether handed out at the shows (like the one for Sheryl Crow fave Kenneth Richard) or used to promote movies (Gramercy’s Bean), compressed tees are suddenly the trendy token gift. They’re even on sale at Emporio Armani, which sells a scrunched shirt with a benefit holiday compilation. How do you make one? All you need is a hydraulic press to compact a shirt into a hockey puck shape. Nor is the gimmick 100 percent cotton: New York-based M-A-G is making cashmere T-shirts ($69-79). Does cashmere can well? ”It’s a little streaky,” says president Monica Belag-Forman, ”but anybody buying canned cashmere isn’t that serious.”

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