Pour Your Heart Into It

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Book Details
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Book
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November 21, 1997 at 05:00 AM EST

Janeane Garofalo cracked on HBO that a branch of Starbucks was opening in her living room. Chairman and CEO Howard Schultz chuckled…then blended the joke into an ad campaign. Ruthless Dark Roast Vader or caring corporate visionary? It’s tough to tell from Pour Your Heart Into It, this diluted success story about a kid from the Brooklyn projects who made FORTUNE’s cover at 40 by cultivating a nation of bright-eyed addicts. But several moments — Schultz scoffing at the idea of Frappuccinos…striding into a beverage powwow, demanding ”What is going on with the eggnog latte?” — turn out richer than a cup of Kona. B

Pour Your Heart Into It

type
Book
Genre
author
Howard Schultz
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Pour Your Heart Into It

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