We find out what Mattel thinks of the bubblegum pop song

Barbie Girl

She’s got clothes, cars, even a wheelchair, but Barbie has never had a hit song. Until now: Enter Danish bubblegum quartet Aqua, whose Eurodisco ditty ”Barbie Girl” is shaping up to be this season’s airhead anthem. The novelty tune is among the most requested songs at several radio stations, including New York’s WKTU and L.A.’s KISS. ”You can’t get it out of your head,” says KISS music director Tracy Austin. ”But it would be just another record without that whole Barbie thing.”

Which raises the question: What does Barbie maker Mattel think of the spoof? MCA Records released the song without the doll maker’s okay, which, given lyrics like ”You can brush my hair/Undress me everywhere,” might have been withheld by the wholesome toy company. A Mattel spokesperson would only say, ”As with any potential trademark infringement, we’re looking into it.” At this point, though, Mattel may just have to smile blankly. With that maddening ”Come on, Barbie, let’s go party” refrain echoing through America’s dream houses, there may be no stopping ”Barbie Girl”’s blond ambitions.

Barbie Girl
  • Music