Letter from the president
EW's president applauds an all-time advertising high
You almost didn’t get this issue of ENTERTAINMENT WEEKLY, and for that, we can thank Mike Kelly. Last week, our Pennsylvania-based printing plant called up in a panic: Our seventh annual Fall TV Preview was just too darn thick for its equipment. Fortunately, the plant soon found a technical solution and the magazine went to press, complete with every one of its back-straining 76 advertising pages — our fattest issue ever.
That admittedly pleasant crisis was just one result of EW publisher Kelly’s magic touch. A key member of the team that launched EW in 1990, Kelly shot up the business ranks from Eastern advertising-sales manager to advertising-sales director and earlier this summer became our publisher. Over the last five years, Mike has overseen a ballooning of EW’s ad pages (our ad revenue for the first half of 1996 shot up 43 percent over 1995) and he and his team have landed blue-chip advertisers like those filling this issue. Ask how he did it, and he demurs. ”I just love ENTERTAINMENT WEEKLY,” Mike says. ”The magazine is the real hero.”
Maybe so. But the magazine would be a lot thinner without his enthusiasm and leadership. Popular with clients and staffers alike, Mike mixes hard work and dedication with an infectious sense of humor, which make EW’s annual sales meetings part business school, part stand-up comedy club. Maybe that’s because he’s a trained professional in the latter arena as well — before ad-sales stints at the Chicago Tribune and FORTUNE, he participated in a workshop of the famed Second City improv group in his hometown of Chicago.
We’re delighted Mike has switched from entertaining to ENTERTAINMENT WEEKLY and know he’ll keep our printing presses working double time for years to come.
Michael J. Klingensmith, President