By Jessica Shaw
Updated May 24, 1996 at 04:00 AM EDT

If Tom Cruise, Brad Pitt, and Hugh Grant think they’re seeing double, they are. Hollywood’s just crawling with doppelgangers. Who’s who:

Jonathon Schaech (How to Make an American Quilt) Heir apparent to: Brad Pitt. Why? Scene in which he uses a strawberry to seduce Winona Ryder in Quilt rivals Pitt’s breakthrough moment in 1991’s Thelma & Louise. What’s it doing for him? A role in Tom Hanks’ That Thing You Do, for starters. Needs to watch out for: Up-and-comer Billy Crudup and Internet overexposure.

Matthew McConaughey (the upcoming A Time to Kill) Heir apparent to: Tom Cruise. Why? A killer smile and a crusading air — sound familiar? What’s it doing for him? ”He’s getting excellent notices not just for being a hunk, but for his talent,” says spokeswoman Pat Kingsley (also Cruise’s rep), who likens McConaughey to Paul Newman. Needs to watch out for: Cruise look-alike Scott Wolf (Party of Five) and price-gauging Czechs.

Ben Chaplin (The Truth About Cats and Dogs) Heir apparent to: Hugh Grant. Why? A nebbishy shuffle and an oh-so-charming accent. What’s it doing for him? ”He’s changed his name to Hugh,” jokes a spokesman. Needs to watch out for: Cold Comfort Farm‘s Rufus Sewell and women named Divine.