By EW Staff
Updated January 19, 1996 at 05:00 AM EST

FURTHER proof that Jon Bon Jovi really is in vogue: Following the path blazed by Sylvester Stallone, Elton John, and Madonna, the rocker and aspiring movie star, who is currently undergoing a career resurgence thanks to a himbo turn in Moonlight and Valentino, has become Italian designer Gianni Versace’s latest celebrity model. The Versace ads — part of a new campaign shot in Argentina by photographer Bruce Weber and scheduled to break in February — will feature the well-maned musician both in performance and styled like a gaucho (that’s South American for cowboy), sporting a shorter, wet-look haircut. ”We had been speaking for about a year,” says Paul Beck, Versace’s director of international advertising, explaining how the shoot came about. ”Then we all happened to be in Buenos Aires at the same time last November. Bon Jovi invited us all to his concert, and we just had the idea to photograph him backstage and on stage.”

Did the more than 5,000 miles separating Bon Jovi (who is in London rehearsing his second film, John Duigan’s The Leading Man) and his blow-dried New Jersey roots help him land such a high-fashion gig? ”I don’t think it matters where he comes from,” says Beck. ”We think he’s great. We think the music is great.”