SNOWBOARDING CHIC HITS THE STREETS

By EW Staff
Updated March 31, 1995 at 05:00 AM EST

Parents, be thankful. There was a time when you had to threaten kids to get them to don their woollies in cold weather. Now snowboarding is so big, you have to beg them to take off their fresh waterproof Burton jackets and Creature caps. In the ’98 Olympics, boarders may get their first chance to compete for gold medals; meanwhile retailers are competing for the greenbacks, and not just in winter. Unlike ski-bunny outfits, boarder fashions are showing up year-round. Those Japanimation T-shirts and Black Flys sunglasses? They’re all part of the blizzard of Mod. *

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