Die Hard With a Vengeance
Talk about cutting to the chase. In Fox’s teaser for Die Hard With a Vengeance, we get one spectacular minute of hot pursuits, crack-ups, and explosions. A cab takes ”the scenic route” through Central Park foliage. A derailing subway car clears a crowded passenger platform. A storefront blast sends traffic into slo-mo somersaults. And every so often there’s Bruce Willis as cop John McClane, who’s always in the wrong place at the right time. What’s his story now? Who knows? This ad knows its full-tilt franchise, wasting no motion on mere plot points of the threequel, which opens May 19. You even have to look quickly to glimpse costars Samuel L. Jackson (the buddy) and Jeremy Irons (the visiting terrorist). ”This one’s just an announcement that McClane is back with all of Manhattan as a canvas,” says Bob Harper, Fox president of marketing. He promises a follow-up trailer later this month will fill in the gaps, with longer looks at Jackson and Irons, whom he calls ”an incredible villain, the best yet.” Irons the ultimate Die Hard Eurovillain? That shouldn’t be hard to picture.