In the five years that ENTERTAINMENT WEEKLY has been covering the world of popular culture, we have stayed on top of new trends, seen an onslaught of innovative ideas, and witnessed the onset of the multimedia revolution. Which is merely a prelude to explaining that something’s on our minds: By the time you receive this week’s issue, EW will have launched a new enterprise, boldly going where we’ve never gone before — on-line.
Okay, so that’s not exactly true. Last November, we posted parts of our special Star Trek issue on America Online, and since last October, we’ve had our own site on the World Wide Web (http://pathfinder.com/ew), where weekly highlights from the magazine can be seen. But starting with our Fifth Anniversary issue, quickly followed by The X-Files cover you now have in your hands, virtually everything in each week’s EW will be available on America Online. You’ll be able to read articles, reviews, and sidebars, download selected photos, post messages about your favorite topics, send E-mail to our editors, and even voice — or rather, type — your own two cents in the special entertainment chat area. ”I’ve always imagined this magazine starting movie-trivia battles and good-natured arguments among groups of friends every week,” says Ty Burr, our chief multimedia critic and the man who has spearheaded our foray into cyberspace. ”With America Online, the number of people you can have it out with is simply larger. Like, 2 million.”
In addition to Burr, our AOL crew includes managing art director Elizabeth Betts, who designed the screen graphics that evoke the spirit and vitality of the magazine itself; technology manager Steven Moonitz and technology coordinator Michael T. Rose, both of whom tamed the technical beasts that tend to complicate our systems; and on-line coordinator Stan Olson, who each week will handle all the details necessary to get us on-line. In the future, you can expect nearly every member of our staff to be up and running on the information superhighway — so flash your headlights when you want to get our attention.
You can find us in America Online’s Newsstand or Entertainment sections, or by typing the keywords EW or ENTERTAINMENT WEEKLY. Hailing frequencies open.
Michael J. Klingensmith , Publisher