By Ken Tucker
Updated February 17, 1995 at 05:00 AM EST
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The Sponsored Life: Ads, TV, and American Culture

type
  • Book
genre

THE SPONSORED LIFE: ADS, TV, AND AMERICAN CULTURE Leslie Savan (Temple University Press, $16.95) You’d think a collection of essays about TV commercials and advertising strategies over the past decade would date badly. Wrong! Village Voice ad critic Savan’s endlessly entertaining takes on how ”commercial values infiltrate our beliefs and desires, how we become more and more sponsored,” are studded with wise observations (”Advertising’s most basic paradox is to say: Join us and become unique”) and vivid descriptions of the creativity and cynicism of spots pushing everything from Pepsi to Huggies. A

The Sponsored Life: Ads, TV, and American Culture

type
  • Book
genre
author
  • Leslie Savan

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