Bobby Sherman...EMT? -- The former "Here Comes the Brides" sitcom star has traded his spot in the public eye for a job in public service

As a featured performer on MTV precursor Shindig!, and the star of the homespun late ’60s sitcom Here Come the Brides, former pinup Bobby Sherman is used to getting pulses pounding. Although fans still swoon in his presence, these days it’s because Sherman, 48, provides first aid to victims in medical emergencies.

True, he continues to be a pop perennial, thanks to the Bobby Sherman Christmas Album (a 1970 release that still sells a respectable several thousand copies each holiday season), but Sherman has gladly traded the public eye for public service. ”There’s not a better feeling in the world than when you’re responsible for saving someone’s life,” says the pop medic, who’s still fit but fleshier of face than in his heartthrob heyday, when he sold 30 million records worldwide. ”It’s real life — you can’t say, ‘Take two.’ It’s now.”

”A natural” at first aid, which he learned in the late ’70s, he became a certified emergency medical technician (EMT) six years ago. Now Officer Sherman, as he’s known in CPR circles, volunteers his services for about 40 hours a month; a nonprofit volunteer EMT program he founded in 1989 offers the injured everything from aspirin to life support.

Sherman, whose hits included ”Julie, Do Ya Love Me?” and ”Easy Come, Easy Go,” was discovered at a party by Sal Mineo, Jane Fonda, and Natalie Wood in 1964. Though he’s ”not in tune” with today’s music — ”I can’t remember the last time I was in a record store” — he’s working on the music video ”The Thin Blue Line” for the LAPD and developing a sitcom about — what else? — paramedics.

He estimates that he’s recognized by half of those he rescues — like the whiplash victim who did a 180 when she eyed the ex-teen idol, proving she wasn’t quite as injured as she thought. But fans who request mouth-to-mouth are out of luck ”because,” he points out, ”they’d have to be unconscious.”