Warner Bros. sends ''Maverick'' playing cards -- The cards decked with the film's stars, Jodie foster, James Garner and Mel Gibson, promote the new Western

By Stephen Schaefer
Updated May 20, 1994 at 04:00 AM EDT
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For its much-ballyhooed Western Maverick (due May 20), Warner Bros. is playing with a full deck-literally. As a promotional gimmick, the studio has been sending out boxes of Maverick playing cards, which feature the film’s tony stars-Jodie Foster, James Garner, and Mel Gibson-as the queens, kings, and jacks. Curiously, however, it’s Garner-and not box office ace Gibson-who’s been dubbed king. Was this a deliberate homage to the Emmy-winning actor who created the original Bret Maverick in the ’50s TV series? ”It was just random,” says a studio spokeswoman. ”They didn’t do any market research.” Maybe it was just a case of age before beauty-or a way to keep the joker wild.

Maverick

type
  • Movie
genre
mpaa
  • PG
director
  • Richard Donner

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