Power is heard at least as often as it’s seen, and, like any insular group, Hollywood’s elite has carefully developed its own often arcane, often smarmy vernacular. Here’s a primer on how to talk the talk.
* At the end of the day: Sentence fragment used to lend obvious statements a pseudo-philosophical weight. (”At the end of the day, it’s the grosses that count.”)
* E-ride: Film that performs like a Disney E-ticket ride-a roller coaster full of thrills, chills, and spills.
* Five minutes ago: General evaluation of particularly annoying trends. (”Dinosaurs? That’s so five minutes ago.”)
* Flashing greenlight: Limbo status conferred on a film that a studio insists it loves, just not enough to send into production immediately.
* Flyovers: Term for the great mass of middle America not fortunate enough to live on either coast. (”Will it play to the flyovers?”)
* Let’s Mandarin: ’90s spin-off of ”Let’s do lunch,” used to suggest schmooze- dining at Beverly Hills’ Mandarin restaurant.
* Put a pin in it: Glib command used when negotiations hit a sticking point; glosses over potential ugliness and defers hard decisions until an unspecified future date.
* Relationships executive: Someone better at schmoozing at Mortons than at analyzing a script.
* Reverse personification: Calling a studio by the first name of its chief: One never pitches a script at Disney; one ”takes it to Jeffrey (Katzenberg).”