Power 101: A Power Glossary
Learning the lines of the powerful
Power is heard at least as often as it’s seen, and, like any insular group, Hollywood’s elite has carefully developed its own often arcane, often smarmy vernacular. Here’s a primer on how to talk the talk.
* At the end of the day: Sentence fragment used to lend obvious statements a pseudo-philosophical weight. (”At the end of the day, it’s the grosses that count.”)
* E-ride: Film that performs like a Disney E-ticket ride-a roller coaster full of thrills, chills, and spills.
* Five minutes ago: General evaluation of particularly annoying trends. (”Dinosaurs? That’s so five minutes ago.”)
* Flashing greenlight: Limbo status conferred on a film that a studio insists it loves, just not enough to send into production immediately.
* Flyovers: Term for the great mass of middle America not fortunate enough to live on either coast. (”Will it play to the flyovers?”)
* Let’s Mandarin: ’90s spin-off of ”Let’s do lunch,” used to suggest schmooze- dining at Beverly Hills’ Mandarin restaurant.
* Put a pin in it: Glib command used when negotiations hit a sticking point; glosses over potential ugliness and defers hard decisions until an unspecified future date.
* Relationships executive: Someone better at schmoozing at Mortons than at analyzing a script.
* Reverse personification: Calling a studio by the first name of its chief: One never pitches a script at Disney; one ”takes it to Jeffrey (Katzenberg).”