By EW Staff
Updated September 24, 1993 at 04:00 AM EDT

The arrival of the Late Show With David Letterman at the Ed Sullivan Theatre in Manhattan has obviously left local merchants dazed and confused. Taking a cue from the Letterman home office in Sioux City, Iowa, the nearby Academy Clothes men’s store came up with 11 reasons folks should shop there. Eleven? They must be Leno fans.