By EW Staff
June 11, 1993 at 04:00 AM EDT

In a tailor-made promotion, Tweeds, a mail-order firm that specializes in wispy, romantic clothes, is enclosing a sampler cassette of wispy, romantic music by 25-year-old British singer-songwriter Lauren Christy in 10,000 outgoing orders. ”We’ve been trying to figure out a way to expose her because traditional radio wasn’t working,” says Mercury Records general manager Larry Stessel. The label hopes Tweeds customers will like Christy-a cross between Kate Bush and Carly Simon-enough to order the album from Tower Records, whose toll-free number is listed on the back of the package. For Edgewater, N.J.-based Tweeds, which charged Mercury just $600 for its services, the promotion is still in need of alterations-the tape was sent to customers without much explanation. Says one exasperated Tweeds employee, ”One woman called because she thought that the cassette had accidently fallen into her box.”