EW Poll: Candidates' TV appeal -- Ross Perot beat out George Bush, Bill Clinton, and Dan Quayle on their television charm

”I’d be no good at politics in this laid-back, cool world of television,” Ross Perot told Life in 1988. ”I’d be too hot.” According to a Gallup poll commissioned by Entertainment Weekly, America does not agree. The fiery Texas billionaire drew the highest marks when Gallup asked 600 Americans to rate him, Bush, Clinton, and Quayle on their TV appeal, though the three presidential candidates are closely bunched — a result mirrored in the latest ABC News/Washington Post poll. Here are our scores, on a scale from 1 (no appeal) to 10 (maximum appeal).

Ross Perot
Overall rating: 4.9
Perot’s TV appeal increases with the age and household income of respondents. The 45-60 age group has a higher opinion of his TV skills (5.2) than 15- to 24-year-olds (4.7) do, and those making more than $50,000 a year give him a higher rating (5.4) than those making less than $30,000 (4.8).

George Bush
Overall rating: 4.5
Women (4.7) look more kindly and gently on Bush’s TV personality than do men (4.3). The President scores most poorly with nonwhites; more than 30 percent give him a 1.

Bill Clinton
Overall rating: 4.5
The Arkansas governor’s general TV rating matches the President’s, but the roles are reversed. He connects slightly better with men (4.6) than with women (4.4), and he appeals most strongly to nonwhites (5.2).

Dan Quayle
Overall rating: 3.1
Apparently, that guest shot on Major Dad in 1990 didn’t help — it’s poor TV grades all around for the veep. Young people seem especially tuned out: More than 44 percent of the 15-24 age group rate Quayle a 1.