Record release time -- The trend of making albums available at midnight may be waning

Death Certificate

It’s true that trends in the music business come and go as fast as Cyndi Lauper’s career. But the record industry’s latest publicity ploy — making eagerly awaited new albums available at midnight in record stores — already seems to have peaked.

The trend began with the Sept. 17 unveiling of Guns N’ Roses’ Use Your Illusion albums at more than 1,000 record stores around the country — a publicity bonanza so perfect that even Ozzy Osbourne showed up at New York City outlets that night to flog his own album. Next up: At 12:01 a.m. Oct. 22, the death-thrash band Slayer will appear at Tower Records in New York to officially release its new live album, Decade of Aggression. (A spokesman for Def American, the band’s label, says the stunt ”wasn’t influenced” by GN’R and that the idea had been in the works for several months. Uh-huh.)

Rumor had it that Ice Cube was also considering a similar promotion for his album Death Certificate, due late this month, but nixed the idea at the last minute. The reason? ”He thought it was hackneyed,” says his spokeswoman.

Death Certificate
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