Slammin' Rap Video Magazine, Vol. 3

Slammin’ Rap, the latest volume of an ongoing music ”magazine” on videocassette starts out interestingly enough. An energetic L.L. Cool J discusses the importance of business savvy in an industry fueled by hype; he’s followed by short segments on Schoolly D, an aggressively street- wise rapper from Philly, and Eric B. and Rakim, a New York duo who treat us to an a cappella rap. But it quickly degenerates, making the shortcomings of fanzines all too clear. There are long sequences of self-indulgent horsing around, the amateurish feel of wobbly camcorders and haphazard editing, and the distinct odor of self-promotion — not to mention moronic sound bites from the likes of Hoes Wit Attitude, a dreadful trio of female rappers in spiked heels and string bikinis who proclaim: ”We’re not selling sex, we’re selling sexy!”

For hard-core fans and avid observers of hip-hop culture, this 60-minute commercial is varied enough to be watchable. But compared with a well-done primer like PBS’ recent Rap City Rhapsody (which is not yet available on video), Slammin’ Rap really does deserve a slam. D

Slammin' Rap Video Magazine, Vol. 3
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