Rolling Stones songs in advertising
When I’m watchin’ my TV/And that man comes on to tell me/How white my shirts can be/Well he can’t be a man ’cause he doesn’t smoke the same cigarettes as me.” The Rolling Stones song ”(I Can’t Get No) Satisfaction” once took shots at advertising, but now a version is advertising. The 1965 No. 1 hit can be heard on a new TV commercial for Snickers, played by studio musicians. The candy bar, which for years has used the slogan ”Snickers Satisfies,” wanted ”Satisfaction” — badly. ”We turned them down and turned them down,” says Allen Klein, president of music publisher ABKCO, which owns the rights (and previously licensed another favorite Stones song, ”You Can’t Always Get What You Want,” for a Canadian Levi’s commercial). But finally, ”they offered us an amount I felt was difficult to refuse”: $4 million, of which songwriters Mick Jagger and Keith Richards get $2.8 million. ”I did not need nor did I seek their approval,” Klein emphasizes, but it’s probably safe to assume the deal didn’t offend their sensibilities too much. The Stones were one of the first major rock bands to sing for a sponsor. Remember their 1981 tour for fragrance vendor Jovan?