About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly

Super Bowl

Super Bowl LII final ratings are the lowest in 9 years

Gregory Shamus/Getty Images

Posted on

UPDATED: Sunday’s Super Bowl fell to its lowest ratings in nine years.

Despite what fans considered a strong game — with the Philadelphia Eagles winning their first Super Bowl in a 41-33 victory over defending champion the New England Patriots — the telecast delivered “only” 103.4 million viewers —  the biggest TV audience since the previous Super Bowl, as one might expect, yet also the lowest turnout since 2009. 

NBC pointed out that the last time the Patriots and Eagles met in the Super Bowl the game drew far less — 86.1 million viewers — but that was in 2005 when Super Bowl ratings tended to be lower. Ratings for the big game were gradually rising for decades … until they seemed to plateau starting in 2011 at around 111 million total viewers. Every game since has been between 108 and 114 million until this year.

The ratings decline wasn’t entirely unexpected given the viewership decreases the NFL has endured overall the last couple years. NBC points out that the margin between the Super Bowl’s overnight ratings and the NFL Playoffs was the largest ever — basically, that the big game performed really well relative to the popularity of the season.

Also, in some good ratings news for NBC: The network’s presentation of This Is Us had the biggest post-Super Bowl entertainment telecast rating in six years despite the big game slouching.

Head here for more on Super Bowl LII, including EW’s review of Justin Timberlake’s halftime show, the night’s best ads, and all the trailers that aired during the big game.

Outbrain

Tags