Snowboarder Shaun White is ready for redemption after failing to medal at the 2014 Winter Olympics in Sochi — and his determination is evident throughout his Super Bowl commercial.
Set to Black Sabbath’s “Iron Man,” the spot shows the 31-year-old two-time Olympic gold medalist with a laser focus on his sport, watching footage of previous Winter Games (the good and the bad moments), warping a boardroom table into a halfpipe, and visualizing himself on his board as the water splashes along the sides of his ice bath. Heck, it’s even snowing in his living room!
“I’ve always watched the Super Bowl with friends and family,” White told EW in a statement. “I remember being just as excited to see the fun commercials and mischief as the game or halftime show. So to be in my very own commercial is unreal.”
Also unreal? White’s path to PyeongChang since Sochi, including an injury that occurred during the time period he was filming this 60-second “Best of U.S.” athlete film that left him with more than 22 stitches in his face — and 62 stitches total. Still, last month, he managed to qualify for Team USA, scoring a perfect 100.00 at the U.S. Grand Prix event.
And yet, White was still awed by the experience of making the Super Bowl commercial, which is one of five 60-second “Best of U.S.” athlete films that will air throughout Super Bowl Sunday on NBC. “I loved shooting the ending scene where it begins to snow inside my house!” he told EW. “[Director] Paul Hunter and his entire team shooting the commercial really pulled out all the stops.”
Before he heads to Pyeongchang, South Korea, White was shown the ad for the first time on the Today show Friday morning.
To learn more, visit teamusa.org. The Winter Olympics are LIVE beginning Feb. 8.