With five quadruple jumps in his long program, figure skater Nathan Chen deserves to arrive in Pyeongchang, South Korea, for the 2018 Winter Olympics with a little James Brown-like swagger. And, yeah, he deserves his own Super Bowl commercial about it, too.
So NBC delivered. In the spot above — the second of five 60-second “Best of U.S.” athlete films, featuring five American athletes, which will all air on Super Bowl Sunday — Chen pays “the cost to be the boss,” working hard, falling and getting back up, and eventually earning the spotlight and the respect of a bunch of hockey players, all set to James Brown’s “The Boss.” “You see a bad mutha” ready to tell the rest of the world “told you so!” with every single one of those jaw-dropping four-revolution jumps (shown in slow-motion here for maximum impact).
“I am so excited and honored that NBC chose me to have my own commercial,” Chen, 18, said in a statement to EW. “It’s super cool.”
Unfortunately, Chen likely won’t be able to watch the big game — he’ll be arriving in Seoul on Sunday just before kickoff — but he says he knows “the Patriots and the Eagles will put on a good show.”
Chen, who may be a first-time Olympian but he’s also a four-time U.S. national champion, was shown the ad for the first time on the Today show this morning.
To learn more, visit teamusa.org. The Winter Olympics are LIVE beginning Feb. 8.