About Your Privacy on this Site
Welcome! To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads. Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.
You always have the choice to experience our sites without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI's website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here. You can find much more information about your privacy choices in our privacy policy. Even if you choose not to have your activity tracked by third parties for advertising services, you will still see non-personalized ads on our sites and applications. By clicking continue below and using our sites or applications, you agree that we and our third party advertisers can:
  • transfer your data to the United States or other countries; and
  • process and share your data so that we and third parties may serve you with personalized ads, subject to your choices as described above and in our privacy policy.
Entertainment Weekly

Exclusive

Figure skater Nathan Chen is 'The Boss' in Olympics Super Bowl commercial

Posted on

With five quadruple jumps in his long program, figure skater Nathan Chen deserves to arrive in Pyeongchang, South Korea, for the 2018 Winter Olympics with a little James Brown-like swagger. And, yeah, he deserves his own Super Bowl commercial about it, too.

So NBC delivered. In the spot above — the second of five 60-second “Best of U.S.” athlete films, featuring five American athletes, which will all air on Super Bowl Sunday — Chen pays “the cost to be the boss,” working hard, falling and getting back up, and eventually earning the spotlight and the respect of a bunch of hockey players, all set to James Brown’s “The Boss.” “You see a bad mutha” ready to tell the rest of the world “told you so!” with every single one of those jaw-dropping four-revolution jumps (shown in slow-motion here for maximum impact).

NBC Sports

“I am so excited and honored that NBC chose me to have my own commercial,” Chen, 18, said in a statement to EW. “It’s super cool.”

RELATED: See Mikaela Shiffrin’s Super Bowl commercial

Unfortunately, Chen likely won’t be able to watch the big game — he’ll be arriving in Seoul on Sunday just before kickoff — but he says he knows “the Patriots and the Eagles will put on a good show.”

Chen, who may be a first-time Olympian but he’s also a four-time U.S. national champion, was shown the ad for the first time on the Today show this morning.

To learn more, visit teamusa.org. The Winter Olympics are LIVE beginning Feb. 8.

type
TV Show
Status
In Season
Complete Coverage
Outbrain

Tags