Sarah Weldon
November 02, 2017 AT 04:26 PM EDT

While we’re mourning the ending of Fixer Upper and shiplap as we know it, Chip Gaines is keeping his promise by “not going anywhere.”As half of TV’s favorite home improvement couple, Gaines is starting a new challenge on Instagram in the name of charity… and a haircut.

The whole purpose of the challenge is to raise money for the St. Jude Children’s Research Hospital. Fans can go to the link in Gaines’ profile to donate; the more money raised, the more hair he cuts off.

“So here’s the deal: Next week, Jo and I are visiting the beautiful kids at Target House with St. Jude Children’s Research Hospital in Memphis,” he wrote on Instagram. “No family ever pays @StJude for treatment, travel or food—so basically, we want to bring them a giant check from YOU to help cover costs—lets come together to do something big to bless these kiddos.”

The TV couple has since expanded their business beyond their HGTV show, including retail compound Magnolia Market at the Silos in Waco, furniture lines, a quarterly magazine, a real estate company, a luxury vacation rental property, and a New York Times best-selling book. Gaines also just released his own book earlier this month, Capital Gaines: Smart Things I Learned Doing Stupid Stuff.

In the meantime, #OperationHaircut is a go, so click here to donate.

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