Given his track record, many probably figured Sean Spicer’s Emmy ratings prediction was going to be proven wrong.
But maybe not this wrong.
Despite the former White House Press Secretary’s gag declaring that Sunday’s telecast would mark “the largest audience to witness an Emmys, period,” the 69th annual Primetime Emmy Awards actually tied to deliver the show’s smallest audience ever.
The official time-zone-adjusted Emmy ratings show the awards event falling to 11.38 million viewers. That ties last year’s previous all-time lowest-rated Emmys hosted by Jimmy Kimmel on ABC. Among the adults 18-49 demo, preliminary numbers suggest the ceremony dropped to an all-time low (though those haven’t yet been confirmed). The show was crushed by NFL football coverage, which had around 18.4 million viewers and a 6.4 rating.
It’s almost as if host Stephen Colbert masterminded a joke about the show’s ratings … at his own expense … with a punchline that didn’t fully pay off until the next day — which is some 3D comedy chess if true.