M-I-C-K-E-Y with a t-w-i-s-t.
The Mouseketeers are coming back for the first time in nearly two decades. Disney is reviving the Mickey Mouse Club as Club Mickey Mouse, a digital and social-first variety program on the Disney Digital Network.
Living on Facebook and Instagram at @ClubMickeyMouse, the show will follow the adventures of the new class of Mouseketeers as they create new music and choreography and build friendships.
Developed in partnership with HP Inc., Club Mickey Mouse is one of the first programs developed entirely for social media feeds. The new Mousketeers are digital-first creators who will document their experiences on set and writing songs via Instagram stories, Boomerangs, and Facebook Live. Oh My Disney developed and produced the programming for Disney’s digital platforms.
“It’s not a traditional web series and it’s not just digital-first, it’s social-first. It’s programmed specifically for social media audiences who want to follow the kids’ journey just as they would follow their friends’ stories,” explained Andrew Sugerman, EVP of Publishing and Digital Media at Disney Consumer Products and Interactive Media.
Each week the show will conclude with a musical performance and new music video, and the original music will be available via Walt Disney Records at online music stores. This all starts with a new Club Mickey Mouse theme song, available beginning Sept. 12.
Social media stars Todrick Hall and Alisha Marie will join the Club as mentors in everything from choreography to navigating the waters of social media fandom.
The new class of Mouseketeers includes: Regan Aliyah, Jenna Alvarez, Ky Baldwin, Gabe De Guzman, Leanne Tessa Langston, Brianna Mazzola, Sean Oliu, and Will Simmons. See them all here.
A handful of previous Mouseketeers have shot to stardom, including Justin Timberlake, Britney Spears, Christina Aguilera, and Ryan Gosling.
“From the original cast of Mouseketeers to the pop power of the 1990’s Mickey Mouse Club, this franchise has always discovered, nurtured, and incubated original talent who have gone on to do great things and make a real impact on culture,” said Sugerman. “We’re excited to continue that legacy and to welcome the Mouseketeers into our network of Maker creators, support their crafts as authentic songwriters, choreographers, and artists, and bring a new generation of teens back into the Club.”
Viewers can follow the always-on journey of Club Mickey Mouse beginning Friday, Sept. 8.