Halfway through the last season of AMC’s Breaking Bad prequel Better Call Saul, Jimmy McGill was down on his luck. (Which is often the case.) Suspended from practicing the law, Jimmy (Bob Odenkirk) transformed into an early version of Saul Goodman, appearing in a cheesy, lo-fi, starwipe-heavy TV commercial promising that he could turn Albuquerque business owners into TV stars with his production company.
Through a little Hollywood magic — or just very non-subtle voice-over editing — that commercial has been repurposed into an ad that offers help to shows struggling to make a splash in the Emmy race, which makes this, well, its own For Your Consideration Emmy ad. “Look at you! You’re a triple threat! Great PERFORMANCES! Great LINE READINGS! And most of all, that face!” says Saul (and, well, the crappy voice-over). “I can make you AN EMMY WINNER for a price you can afford.”
At this year’s Emmys, Better Call Saul is nominated for Outstanding Drama Series, while Odenkirk and Jonathan Banks are competing in the lead and supporting actor categories, respectively. Watch the video above.