TV commercials might soon become a thing of the past — for AMC viewers, at least. On Thursday the network teamed up with Comcast to launch a new premium viewing experience for Xfinity TV customers that cuts ads.
“Tens of millions of existing viewers watch our shows through the cable ecosystem, so partnering with Comcast gives us a great opportunity to launch this new idea at scale,” AMC President Charlie Collier said in a statement. “We’re excited to make AMC Premiere an available option for Xfinity TV customers, as we continue to build deeper relationships with fan communities across all of our programming and platforms.”
In an interview with The New York Times, Collier emphasized that AMC Premiere is not a separate service like HBO Now, but rather an upgrade for existing subscribers. In addition to ad-free viewing, AMC Premiere will also offer a range of exclusive premium content, from bonus scenes and behind-the-scenes interviews to a list of movies specifically curated to match current in-season programming.
AMC Premiere soft launched Thursday, with additional features set to roll out over the course of the summer.