Eric King
June 12, 2017 at 05:12 PM EDT

Blessed be the fruit… of this Emmys campaign.

In a new “For Your Consideration” Emmy campaign for The Handmaid’s Tale, Hulu sent women dressed in red dresses and white bonnets (the uniform of the titular job) traipsing around Los Angeles through the weekend and on Monday, the streaming service tells EW.

The series, based on Margaret Atwood’s eponymous 1985 novel, details a dystopian future in which fertile women are forced to bear children to the new regime’s high-ranking officials and their wives, amongst other human rights violations. The brigade of handmaids marching in twos through West Hollywood is a creepy yet creative way to score Emmy nominations, which will be announced July 13.

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Some social media users wondered if the iconic but anonymous characters coming to life foreshadowed the future of women’s rights. See the photos and reactions below, and catch the finale of the show on Hulu this Wednesday.



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