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Seal (the singer) gets eaten by shark (the fish) in Shark Week promo

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It’s not easy being a seal in the ocean, especially during Shark Week. The fearsome sharks, with their jaws of white steel, are known to come breaching out of the water to snag a blubbery treat at will, and the folks over at Discovery have certainly had their fun with this form of shark porn.

It’s also not easy being a Seal near the ocean, as this new Shark Week promo shows you. We regret to inform you that the singer will not be finishing his dock-side performance of “Kiss From a Rose.” (And you thought his run-in with those wolves in Pop Star: Never Stop Never Stopping was brutal.)

Discovery’s Shark Week kicks off its 29th year on July 23.