Derek Lawrence
April 03, 2017 AT 05:32 PM EDT

The Walking Dead isn’t just in the business of killing walkers.

The latest video from Coinage, Time Inc’s new personal finance video company, explores the booming industry that is The Walking Dead. Having first began in 2003 as a comic book series, Robert Kirkman’s creation made the jump to television in 2010, spawning a mega-franchise that includes video games, conventions, and attractions.

Now, seven seasons in and counting, the brand is still as valuable as ever. In 2016, 289,000 copies of the books were sold and ads during an episode cost $470,410.

The Walking Dead season 7 finale aired Sunday night, with the AMC series returning in October.

Watch the video above.

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