Paul Archuleta/FilmMagic
Ruth Kinane
February 15, 2017 AT 11:33 AM EST

You know what they say: If you’ve got great chest hair, flaunt it. And if you can do it for a good cause? Even better.

Taking a break from exposing online lies on MTV’s Catfish, host Nev Schulman is stripping down and instead exposing his famous body hair in a new ad for peta2, the youth division of animal rights organization, PETA. Schulman appears naked — apart from a strategically placed campaign poster — in the ad displaying a sign with the slogan: “Wear Your Own Fur!” He’s joined by some other furry friends, who agree that chest hair trumps animal hair.

 

PETA

“Whether you’re a furry fox or a hairy guy like me, we all look best in the fur that we’re born with,” says the MTV star. “peta2 and I encourage everyone to keep cruelty out of their wardrobe and let animals live in peace.”

This isn’t Schulman’s first charitable endeavor related to his own fur; back in 2015 the TV host shaved off a section of his chest fuzz and auctioned it off for Leave Out Violence (LOVE), a nonprofit that teaches the message of non-violence to young people. What’s more, Schulman’s body hair even has its own Twitter account, @NevsChestHairs, a sure sign of career success.

Catch Schulman in all his fuzzy glory on new episodes of Catfish, premiering Wednesday, March 1 at 8 p.m. ET on MTV.

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